The claim that a product is tested by a real gorilla.

The ad opens with a woman and a young boy sitting at a table, with a toy space shuttle. The woman holds up a bottle of Gorilla Super Glue and says it's tested by a real gorilla. The scene then cuts to a woman in a lab coat, with a gorilla's hand visible, and text overlay "GORILLA TEST LAB". This is followed by a shot of a gorilla climbing, and then a gorilla sitting at a desk with a nameplate that reads "CHIEF TOUGH OFFICER", holding up the glue bottle.