A realistic gorilla appears next to a man.

The ad opens with a young boy in headphones sitting on a bed, looking at a tablet. A man with a mustache in a red hoodie appears and asks if the boy wants to help build something. The boy seems hesitant. A realistic gorilla then appears next to the man. The boy looks surprised and excited. The scene transitions to the boy and man outside, working on a birdhouse. The man is applying Gorilla Wood Glue to the birdhouse, and the boy is applying Gorilla Glue to a metal piece. The final shot shows the man holding up the finished birdhouse, with the gorilla and boy looking on. Several Gorilla Glue products are displayed in the foreground.