Santa Claus falling down a chimney.

The ad opens with a shot of Santa Claus's gloved hand on a brick chimney against a night sky with a full moon. It then cuts to a cozy living room with a decorated Christmas tree and stockings hung by the fireplace. Santa Claus tumbles down the chimney, landing with a puff of smoke. He then sits by the tree and opens a gift box containing Gorilla Glue products. He smiles and then proceeds to use the glue to assemble a small wooden house and then glue a brick. The ad concludes with a shot of a gorilla on a rooftop at night, with Santa's sleigh in the distance, and the Gorilla Glue product line displayed.