The initial shot of a single, isolated GoPro camera on a white background.

The ad opens with a single GoPro camera in the center of a white background. Text appears, revealing the words "THIS IS THE NEW HERO." The camera then tumbles and splashes into a fishbowl with a goldfish. It is shown being bounced on a trampoline and then submerged in water. The ad then transitions to showing the camera next to coins, a banana for scale, and then held by chopsticks, with text calling it a "lil dumpling." Finally, it shows a chick and the camera, with the text "CUTE." The ad concludes with the price and the GoPro logo.