The opening shot with the Glossier logo and the subsequent dynamic street scenes.

The ad opens with a blurred shot of the Glossier logo. It then transitions to street scenes in New York City, showing people walking, shopping, and interacting. A woman walks a dog, two people carry shopping bags, and a man and woman walk together. The pacing is quick and dynamic, with a focus on candid moments and urban life. The final shots feature a woman holding a bottle of perfume and smiling.