The intense close-up of Anthony Joshua's determined face and muscular physique.

The ad opens with a close-up of a muscular man, Anthony Joshua, sweating and looking intense. He is wearing white boxing shorts. The scene transitions to him using battle ropes in a gym-like setting with a textured wall and water on the floor. Quick cuts show his determined face and physique. He then takes off his boxing shorts to reveal black athletic shorts underneath and sprays himself with a fragrance from a bottle he retrieves from a locker. The ad concludes with a product shot of the fragrance bottle and branding.