A shirtless, muscular man in a luxurious setting.

The ad opens with a shirtless man in a luxurious bedroom, then cuts to him wrapping his hands in boxing tape in silhouette against a bright background. It then shows close-ups of a metallic perfume bottle with the brand name 'Gisada' and 'Titanium' visible. The man is shown in various states of preparation: pulling on a suit jacket, standing in a dark, industrial-looking space with boxing gloves on, and finally in a boxing ring. The editing is fast-paced, intercutting between the man's intense focus and the product shots. The final scene shows the Gisada logo and 'Anthony Joshua' text.