The initial scene shows a man in a tattoo parlor, with a neon bull skull as a prominent visual.

The ad opens with a young man, Tom, in a room filled with tattoo art. He's talking to someone off-screen, then we see close-ups of tattoo flash art on the walls. Tom is then shown in a chair, shirtless, with red irritation on his chest. He's being worked on by a tattoo artist. The scene shifts to a close-up of the GilletteLabs Body trimmer, then shows Tom using it on his chest. The ad ends with a display of GilletteLabs Body products.