The "BLACK FRIDAY -30%" text overlayed on a glamorous woman.

The ad opens with the GHD logo, then transitions to a woman in a black dress, with 'BLACK FRIDAY' text overlayed. This is followed by shots of hair styling tools being used on different models, with text indicating 'LISSEURS' (straighteners), 'OUTILS' (tools), and 'BOUCLEURS' (curlers). The pacing is quick, intercutting between models and product shots. The ad ends with the GHD logo and Black Friday offer details.