The ad opens with a close-up of a young woman looking concerned at her reflection, with text asking about hair problems.

The ad opens with a young woman looking at her reflection in a mirror, touching her hair with a concerned expression. Text appears asking about oily roots and dry ends. The scene then shifts to show three Garnier Fructis Hair Food masks stacked on a shelf: Banana, Kiwi Menthol, and Papaya. The next shot features the same woman, now smiling and tossing her hair, with text about hydration. Another shot shows a close-up of a man's curly hair being touched, with text about intense freshness. The ad concludes with a group of four diverse young people sitting together, smiling and laughing, with the Garnier logo prominently displayed.