The initial close-up of the woman's face and the question about frizzy, dull hair.

The ad opens with a close-up of a woman's face, looking slightly down. Text appears on screen. It then transitions to a product shot of Garnier Fructis Diamond Sleek hair serum, with decorative elements. A close-up of a hair strand being coated by the product is shown, followed by a shot of a woman's long, blonde hair being brushed. The final shot shows the woman from the first scene holding the product and smiling. The pacing is relatively quick, with smooth transitions between shots.