Close-up shot of raw meat being sliced.

The ad opens with a close-up of raw, red meat being sliced by a knife. A circular, ornate graphic appears with text. It then transitions to a smiling butcher in a white uniform and apron, with the same graphic and text. The next scene shows more raw meat being cut into cubes. Finally, a package of raw meat is shown with a circular label. The ad ends with the brand logo and slogan on a dark blue background.