The close-up of the butcher's expressive face and the initial dialogue.

The ad opens with a close-up of a butcher in a white uniform and hat, looking off-camera. It then cuts to an elderly woman with glasses, wearing a floral shirt, who speaks to the butcher. The butcher responds enthusiastically, gesturing with his hands. The woman then makes a request, and the butcher, with a wide smile, prepares the meat. The ad features close-ups of the meat and the Friboi Reserva logo, ending with a shot of the logo and tagline.