The vibrant, blurred grid of clothing at the beginning.

The ad opens with a colorful grid of blurred clothing items, then transitions to show close-ups of different types of clothing (jeans, a white hoodie, a red polo shirt) alongside bottles of Fleury detergent. The pacing is quick, with each clothing item and corresponding detergent bottle shown for a few seconds. The ad ends with a shot of three different Fleury detergent bottles against a blurred background of colorful clothing.