A man struggling intensely with a heavy barbell.

The ad opens with a man struggling to lift a heavy barbell during a bench press. Text overlays appear, urging him to 'PUSH!' and asking why he's pausing. He reveals it's 120kg. The scene then shifts to a young man eating from a bowl, looking at his phone. Text appears stating 'Med ekstra protein' (With extra protein). The final shot shows the Fjordland Proteinbowl product and a prepared bowl, highlighting '40g PROTEIN per portion'.