The blurry opening shot of a family dinner with the text 'GUILTY PLEASURE?' creates intrigue.

The ad opens with a blurry shot of a family at a dinner table, with the Finish logo and text 'GUILTY PLEASURE?' superimposed. It then cuts to a man in pajamas, late at night, eating from a small container in front of an open refrigerator. He then places some dirty dishes into a dishwasher. The ad shows the inside of a dishwasher, then a bottle of Finish Dishwasher Cleaner, and then the cleaner being placed into the dishwasher. The final scenes show the cleaner working inside the dishwasher, with water and suds flowing through pipes, and then a shot of the product bottle with text and a call to action.