The Fermob logo and the first product image (Lampe SWIING) appear immediately.

The ad cycles through different Fermob furniture pieces, including a lamp, a chair, a low armchair, and a sofa. Each product is shown in isolation against a plain background, with its name displayed. The bottom portion of the ad consistently shows a map of Paris with the Fermob store location highlighted, along with the store's address and phone number. The pacing is slow and deliberate, with each product displayed for several seconds.