The bright, clean visuals and the prominent "NEU" (New) text.

The ad opens with a bottle of Evian Sparkling water against a light blue background. Text appears on the left side of the screen. The camera then zooms into the bottle, showing the bubbles and the mountain logo on the label. Finally, the Evian logo with the tagline 'Live young' appears in a bubble, followed by the logo on a white background.