The bright, clean visuals and the prominent 'NOUVEAU' text immediately capture attention.

The ad opens with a bottle of Evian Sparkling water against a light blue background. Text overlays highlight 'NOUVEAU' and 'EVIAN SPARKLING'. The camera zooms in on the bottle, showing the fine bubbles within. It then transitions to a close-up of a large bubble with the Evian logo inside, followed by a final shot of the Evian 'Live young' logo.