A man looking out at a city skyline at sunset.

The ad opens with a man looking out at a city skyline at sunset. It then cuts to a man running on a pier, followed by a man doing what appears to be a kettlebell swing. The next shot shows two football players in helmets and pads. Then, a man is shown doing pull-ups on a bar. The scene shifts to a man showering and using body wash. Finally, a jar of beard butter is shown, followed by a close-up of a man's face, and then a shot of the product line with text.