Close-up of an Every Man Jack antiperspirant.

The ad opens with a close-up of an Every Man Jack antiperspirant. It then transitions to Baker Mayfield in various settings: looking out a window, checking his phone, running along a waterfront at sunset, doing exercises on a beach, and in a locker room. The pacing is quick, intercutting between intense physical activity and moments of reflection. The ad concludes with a display of Every Man Jack products.