The claim that most body washes aren't cleaning your skin.

The video opens with a close-up of body wash being poured into a hand, with a split-screen showing a man talking. It then transitions to show the man in a shower lathering his body, followed by him drying off and looking at himself in a mirror. The man then holds up a bottle of body wash and talks about its benefits. The pacing is quick, with frequent cuts between the man talking and the shower scenes. The final shot is a black screen with text.