The initial close-up of the camouflage jacket and the question "Ever heard about the camo that came before Woodland?"

The video opens with a close-up of a person holding a camouflage jacket, then transitions to a man in a woodland camouflage uniform speaking to the camera. Historical images of soldiers and camouflage patterns are interspersed throughout. The man walks through a forest setting, gesturing and explaining the history and effectiveness of the ERDL camouflage pattern. The pacing is informative and slightly nostalgic.