The initial visual of the woman standing on top of the product tubes is unusual and eye-catching.

The ad opens with a shot of two tubes of Erborian CC Crème, one in 'Doré' and one in 'Caramel' shade. A woman is seen standing on top of the tubes. The ad then transitions to close-ups of skin, showing the texture of the cream being applied. Text overlays highlight key ingredients like Hyaluronic Acid and Centella Asiatica. Several diverse individuals are shown with glowing skin, implying the product's effectiveness. The pacing is quick and dynamic, with smooth transitions between shots.