The man unzipping the duffel bag and the "AirGrid® Tech nouvelle génération" text.
The ad opens with a man unzipping a duffel bag next to a tall Emma branded box. The text "AirGrid® Tech nouvelle génération" appears. The camera then zooms in on the man's face as he smiles. Next, a close-up of an Emma Performance mattress is shown, with the text "Régulation thermique optimale" appearing. A woman is then shown touching a blue grid-like material, with text "+1000 points d'aération pour des nuits paisibles". A man is shown sleeping on his side, with text "Soulagement de la pression intelligent". A woman puts on headphones while looking at a laptop, with text "Le meilleur du confort Emma". Finally, a shot of the Emma Performance mattress is shown with a discount offer and a search bar.











