This wallet impresses women

The video opens with a close-up of a sleek, gold cardholder being presented, with cards fanned out. It contrasts this with a bulky, old-fashioned black leather wallet. A man is shown holding the sleek cardholder, then a close-up of the Ekster cardholder is shown, highlighting its slim profile and elastic band. The video then shows the cardholder in different colors and finishes, including camouflage. It demonstrates the cardholder's ability to hold up to 12 cards and fit neatly into pockets. A shot of a smartphone app shows the cardholder being tracked, with options to 'Stop Ringing' and view 'Directions'. The ad ends with a montage of the cardholder in various colors and a final shot of the Ekster logo.