An alarm clock and the text 'der wachmacher für deine augen.' (the wake-up call for your eyes).

The ad opens with an alarm clock and eye cream on a nightstand, transitioning to a person wearing an eye mask. A hand opens a mini-fridge revealing more eye cream. The scene then shifts to a person surrounded by numerous jars of eye cream and fruit (banana, lemon, orange slices). A close-up shows a jar of eye cream on orange slices, with the text 'NEU!' appearing. The ad then shows close-ups of eyes being treated with the cream, followed by a smiling face. Finally, it highlights the key ingredients (3% caffeine mix, vitamin C, banana powder) with animated graphics and product shots.