An orange alarm clock on a nightstand next to skincare products.

The ad opens with an orange alarm clock on a nightstand next to several jars of e.l.f. SKIN eye cream and a glass of water. The scene transitions to a person reaching for the glass. Then, a split screen shows four different people putting on red eye masks. The ad then shows a hand opening a mini orange refrigerator filled with e.l.f. SKIN eye cream jars, lemons, and a banana. A person is shown looking at the products. The ad then focuses on a jar of the eye cream on top of orange slices, with text overlay. It then shows close-ups of different people applying the eye cream. A graphic highlights Vitamin C. Another split screen shows a close-up of a person's eye and a stack of the eye cream jars. The ad shows more close-ups of people's faces, smiling and looking refreshed. Finally, it shows a glass being filled with ice and a dark liquid, with text overlay about caffeine. The ad concludes with a shot of the eye cream jars and the e.l.f. SKIN logo.