The initial visual of a woman reflected multiple times in mirrors, creating a sense of mystery and introspection, combined with the bold text "INNER BEAUTY".

The ad opens with a shot of a woman in a black dress, reflected multiple times in mirrors, with the text "dyson presents INNER BEAUTY" on screen. This transitions to close-ups of a Dyson hair styling tool, showing its components and the text "powerful Coanda airflow". Then, a woman in a red outfit walks through a series of illuminated circles on the floor. The ad concludes with a display of three Dyson hair styling tools (a straightener, a curling wand, and a hairdryer) with the text "dyson engineering inner beauty".