The ad opens with a striking close-up of a woman with voluminous, perfectly styled dark hair.

The ad opens with a woman with long, dark, wavy hair, then cuts to a woman with a large afro, then shows a close-up of a Dyson hairdryer's motor. It then shows a woman with a sleek, wavy hairstyle, followed by a woman with short blonde hair. The ad then shows a close-up of the Dyson hairdryer's motor spinning at high speed, followed by a woman with a very sleek, dark hairstyle. Next, it shows a split screen with a woman's blonde hair being styled and a visualization of air flow. Finally, it shows a split screen of a woman with dark, wavy hair and a sound wave visualization, followed by a split screen of dark hair and technical schematics. The ad concludes with a lineup of Dyson hair styling tools.