The initial shot features a woman with long, flowing hair and the word "Nuovo" appearing on screen.

The ad features three women with different hair types (straight, curly, short bob) showcasing a Dyson Airwrap. The product is shown in use, demonstrating its versatility for styling. The pacing is quick, with rapid cuts between the women and close-ups of the product. The final scene shows the product and its accessories in a case, with text overlay.