The initial close-up of the Duraflame log igniting.

The ad opens with a close-up of a Duraflame log on a bright yellow background. The log begins to ignite with a small flame. The scene then transitions to a group of young adults sitting around a fire pit at night, illuminated by string lights. They are casually dressed and appear to be enjoying each other's company. The text "Start a conversation that isn't a group text." appears over the scene. The ad concludes with the Duraflame log on the yellow background again, this time with larger flames, and the tagline "Start something."