The initial visual of a Duraflame log wrapper bursting into flames.

The ad opens with a close-up of a Duraflame log wrapper against a bright yellow background. The wrapper ignites and flames erupt from it. The scene then transitions to a beach at dusk, where a couple sits by a campfire. The camera focuses on them as they talk and laugh. Text overlays appear, encouraging viewers to 'Start a story that goes somewhere.' Finally, the Duraflame log wrapper reappears, this time with flames and the tagline 'Start something.'