A person's armpit is shown with text overlayed, asking about 'YOUR STANDARDS'.

The video opens with a close-up of a person's armpit, then cuts to a man holding a stick of Dr. Squatch deodorant. The ad features a montage of different deodorant scents and a man applying the product. It highlights the product's natural ingredients and effectiveness. The video ends with a stack of Dr. Squatch deodorants and a lip balm, emphasizing a special offer.