The initial text stating '1 in 2 girls abandon sports due to body criticism' is a strong hook.

The ad opens with the Dove logo and text. It then transitions to various scenes of young girls playing sports like soccer, volleyball, and martial arts. The girls are shown in different settings, including locker rooms, outdoor fields, and indoor courts. Some scenes show them looking determined or focused, while others depict them celebrating and having fun. The pacing is dynamic, intercutting between different sports and individuals. The ad concludes with a group of girls forming a circle on a soccer field around the words 'O JOGO é NOSSO' and the Dove logo, followed by an end card with program information.