Close-up of a Dove Men+Care deodorant spray can with a FIFA edition design.

The ad opens with a close-up of a Dove Men+Care deodorant spray can, featuring a FIFA edition design. A man's hand picks up the can. The scene transitions to a man in a bathroom, applying the deodorant. He then puts on a soccer jersey. Another man is shown touching his beard, wearing a similar jersey. The ad cuts to a soccer game in progress, then to a television screen showing a soccer match. Finally, a crowd of excited soccer fans is shown, cheering. The ad ends with a shot of two Dove Men+Care deodorant cans.