The question 'WILL IT DIP?' superimposed over a woman holding chips and dip.

The video opens with a woman holding Doritos bags and a bowl of dip. Text appears asking 'WILL IT DIP?'. The scene then shifts to a close-up of a chip being dipped into the bowl. The woman then eats a chip and reacts with enjoyment. The ad ends with the text 'COMMENCE À DIPPER !'. The pacing is quick and energetic.