The "WILL IT LOAD?" graphic and the appetizer.

The ad opens with a man holding a bag of Doritos, with a layered appetizer in a starburst graphic behind him. The text "WILL IT LOAD?" appears. The scene then shifts to a top-down view of a bowl of Doritos, with a hand reaching to add toppings. The text "LOADING" appears. The toppings are added, and the text changes to "LOADED". The final scene shows the man eating the loaded Doritos, with a bag of Doritos and the loaded dish on a table. The text "START LOADING!" appears.