A close-up of a razor blade on a towel.

The video opens with a close-up of a razor blade on a white towel, then cuts to a man with a surprised expression in a group setting. It then shows a Dollar Shave Club razor, shave butter, and extra blades next to a watermelon. The final scenes show the product lineup with text overlays and a man's face superimposed over an explosion, then a close-up of the man speaking.