A man attempts to cut a watermelon with a sword.

The ad features a montage of men participating in various activities, interspersed with shots of Dollar Shave Club products and billboards. Some men are shown shaving, others are in group settings, and some are performing humorous stunts like trying to cut a watermelon with a sword. The editing is fast-paced, cutting between different scenes and individuals. There are also shots of outdoor billboards and a bus with advertisements.