The initial appearance of the black toiletry bag and the subsequent animated appearance of gift boxes and grooming products.

The video opens with a black toiletry bag on an orange tiled background. Over the next few seconds, various Dollar Shave Club products and gifts appear and disappear around the bag. The middle section of the video shows three different men using Dollar Shave Club grooming products. The first man, wearing a robe, uses a nose trimmer. The second man shaves his face with a razor. The third man uses a body groomer on his chest and then shaves his beard. The pacing is quick and dynamic, with products and people appearing and disappearing in quick succession.