The initial close-up of green grass and a football play diagram.

The ad opens with a close-up of green grass, resembling a football field. A football play diagram is shown on the right. The scene transitions to display various Dollar Shave Club razors, each themed with the colors and logos of different college football teams. The text "YOUR TEAM. YOUR COLORS." appears. The ad then shows photos of people celebrating, tickets, and close-ups of the razors and their packaging, with text like "FIND YOUR SCHOOL." The video then shows clips of people at a tailgate and shaving in a bathroom, with text overlays "TAILGATE TESTED" and "BATHROOM APPROVED." The final scene shows a display of the college-themed razors and boxes, with the text "REP YOUR COLORS." and "12 SCHOOLS. ALL MAJORING IN SMOOTH."