The initial shot of a man in a cowboy hat in a desert landscape with the DIOR logo.

The ad opens with a man in a cowboy hat lying down in a desert landscape, with the word DIOR superimposed. It then cuts to close-ups of the man's face and a mountain lion. The man is shown walking through the desert, and the mountain lion is shown stalking him. There are quick cuts between the man and the animal, building tension. The ad concludes with the man and the mountain lion facing each other in the desert at sunset, followed by a shot of a Dior Sauvage Elixir perfume bottle.