The imposing dragon's head and the dramatic lighting.

The ad opens with a dramatic shot of a dragon's head, followed by two bottles of Davidoff Cool Elixir perfume. A man is shown falling into water, then looking determined. He then faces a glowing blue dragon in a mystical setting. The scene shifts to a grand, ancient city with columns and many people. A woman in ornate gold attire is featured prominently. The ad concludes with a man looking into the camera, with the two perfume bottles displayed prominently, surrounded by splashing water and golden light.