The ad opens with a dramatic close-up of a dragon's face with glowing eyes.

The ad opens with a close-up of a dragon's face, then transitions to a man on a boat steering through rough seas. A beam of light shines from the ocean. The man falls into the water and is confronted by a blue, glowing dragon. He swims towards it, then is shown in a fantastical city with columns and people in ornate attire. The ad concludes with two bottles of Davidoff Cool Elixir perfume, one blue and one red, with water splashing around them.