A person holding a large cardboard box.

The video opens with a person holding a large cardboard box, then places it on a workbench. The scene transitions to a close-up of a notebook with sketches, showing various designs and ideas. The person is seen sketching in the notebook. The video then shows the person opening the box, revealing bubble wrap and then a stack of black notebooks. The person holds up one of the notebooks, which has "CUSTOMIZE EVERYTHING" embossed on the cover. The final scenes show the person using a tablet to design on a hoodie using Custom Ink's online design lab, and then returning to the notebook to write.