The "NEW" badge and the floating CGI mascara tube.

The ad opens with a CGI rendering of a pink mascara tube against a cloudy sky, with the text "COVERGIRL EYE ENHANCER WRAP TUBING MASCARA" and a "NEW" badge. It then transitions to close-ups of a woman's face, showing sweat on her forehead, then her eye with perfectly applied mascara, and finally her removing the mascara with a cotton pad. The final scene shows the woman smiling broadly, with the Covergirl logo and tagline.