The initial shot of the Cocolino washing gel bottle with the teddy bear mascot and the text "МОЮЩЕЕ СРЕДСТВО ДЛЯ СТИРКИ COCOLINO WONDER WASH".

The ad opens with a bottle of Cocolino Wonder Wash washing gel against a blue background, with a teddy bear mascot. Text appears on screen. The scene shifts to Usain Bolt on a treadmill in a modern home, with a teddy bear floating in the background. More text appears. The ad then shows animated bubbles and Usain Bolt running on a track with the teddy bear. A woman looks surprised through a glass door. The scene changes to a supermarket checkout where Usain Bolt is interacting with cashiers and the teddy bear. The ad then focuses on the Cocolino bottle, showing it in different colors and then three bottles together. The final shots show Usain Bolt in a laundry room, interacting with a washing machine, and close-ups of the product.