The opening shot of Storm Reid reading a book in a stylish elevator with a city backdrop.

The ad opens with a young woman, Storm Reid, reading a book in an elevator with a city view. The camera then focuses on her Coach bag and a miniature book charm. We see close-ups of the book pages and Storm's face as she reads. The scene shifts to her exiting the elevator and walking through a city street, still holding the book. The ad concludes with a wider shot of Storm in the city, with the Coach logo and tagline displayed.