The opening shot of Storm Reid reading in a stylish elevator with a city view.

The ad opens with a young woman, Storm Reid, reading a book in an elevator with a city skyline visible through the window. The camera then focuses on her Coach bag and the book. We see close-ups of the book's text and Storm's face as she reads. The scene shifts to an exterior shot of the elevator in the middle of a street, with people walking by. The ad concludes with Storm walking outside, holding her book and bag, with the Coach logo and tagline displayed.